Crowe-Maxwell returns in non-insolvency role

Atle Crowe-Maxwell - COO at Omniwealth
Photo: SiN Images

ATLE Crowe-Maxwell has taken on the position of chief operating officer (COO) at non-aligned wealth advisor Omniwealth, four months after he left BDO in the middle of a restructuring that saw then East Coast practice chief Grant Brant axed.

Speaking to SiN this week, Crowe-Maxwell, who lost his Father earlier this year and was on extended leave when Brant's position was terminated, said his new role represented a change of direction after two decades in restructuring and insolvency.

"This is about businesses that don't have a strategic plan but are nevertheless run well," he said.

"It's about asking the owners what they want their business to look like; it's devising a plan to take it there and asking the necessary questions, like 'does it have the right funding mix'?

His decision to diversify out of pure insolvency is a recognition that the profession is going through tough times, and that his two decades of experience can be utilised more broadly.

"At BDO we were in a pretty good spot in terms of the relationships and the connections that we had but the work was just not there," he said.